Chanel is one of those brands that everyone knows about and that everyone wants a slice of.
From luxury accessories to innovative and industry-defining fashions, from its earliest days as a French boutique, the name Chanel has been synonymous with pushing boundaries and creating new and exciting pieces for the modern market.
With so much of the market formerly geared towards women’s handbags being delicate and centred on aesthetics, it was Coco Chanel who explored the value of larger bags with longer straps and a more functional design. The original Chanel 2.55 Flap bag remains a staple on the market almost 70 years after it was first launched by Chanel in 1955, with later creatives and brand leaders picking up on the trends spearheaded by Coco Chanel and taking them to new heights.
One example of a Chanel bag that defied the earlier trends and carved out a new corner of the market is the tote bag. While tote bags are often considered to be purely functional, with luxury brand names and finishes reserved for handbags and smaller accessories, Chanel’s rollout of luxury tote bags represents a shift in market demand.
It shows that buyers want to be able to blend function with luxury and are looking for pieces that fit into their everyday lives but still infuse a level of elegance and quality.
Without further ado, here are four things that we wish everyone knew about the Chanel tote bag collection…
1) Chanel Tote Bags Evolve from Coco Chanel’s Own Legacy
With tote bags being a primarily functional accessory, the first thing to note is that, while Coco Chanel may not have designed the modern range of tote bags herself, she is responsible for their creation.
For lovers of the Chanel brand, one thing that has always stood out is the indisputable commitment to pushing boundaries and creating pieces that the market either wants, needs, or both.
The rise of the Little Black Dress, the use of shoulder straps, and the simple addition of more pockets across the main collection of Chanel bags are all examples of how the brand takes a traditional design and makes it more accessible and more functional. And the tote bag is just another example of that, taking a highly functional bag and blending it with the style and attention to detail that comes with the Chanel brand.
All of this evolves and derives from the brand that Coco Chanel built and is responsible for at its core, making the tote bag just another branch of her creation.
2) The Range of Tote Bags from Chanel Is Incredibly Diverse
If you’re considering an investment in a Chanel bag, then there is no collection as diverse as the tote bag range.
These are bags that are seen and used everywhere, from the high streets to the red carpet, boasting a range of sizes, materials, and finishing details, including functional canvas bags, classic Chanel quilting bags, embossed bags, and more.
As you browse the current seasonal trending collection alongside vintage tote bags, you will notice that there is no set design or aesthetic – rather, these bags are always changing and evolving to meet market demand to introduce new concepts and styles.
So, if it’s diversity you’re looking for, you can’t go far wrong with a Chanel tote bag. And you’re not the only one lusting after a Chanel tote…
3) Celebrities Love Chanel’s Tote Bags!
The plethora of celebrity fans who own and wear their Chanel bags out and about is one of the biggest reasons for the brand’s continued success. With celebrity ambassadors comes a legion of fans who want to own the accessories and pieces that their favourite celebrities are seen with – with Chanel one of those brands that benefits from constant endorsement.
Some of the celebrities who have been pictured out and about with Chanel tote bags specifically include Hilary Duff, Myleene Klass, Eva Longoria, Kate Upton, and Miranda Kerr.
4) Tote Bags Represent an Accessible Form of Luxury for the Market
Finally, let’s consider the position of the tote bag alongside the Chanel Flap bag and other highly coveted accessories.
All Chanel bags are undoubtedly sought after – however, the standard seasonal Chanel tote bags are considerably more accessible and more affordable relative to the classic Flap bag and other iconic models. Of course, limited-edition collections are different and come with their own set of rules relating to supply and value – but, for the most part, buyers will find a tote bag easier to come by than an authentic Flap bag or Boy bag.
Other noteworthy components of the Chanel tote bag range include personalisation options, the rollout of new bags with each season, and the fact that these bags are, by definition, larger and therefore more versatile in terms of their use.
Buying an Authentic Chanel Tote Bag
With Chanel one of the most sought-after brands in the luxury sector, it follows that there are those who try to sell fake or counterfeit goods, posing as the real deal. Whether you’re buying your first Chanel tote bag or expanding your collection, it is crucial that you buy from a reputable reseller with access to all the proof of authentication and a formal valuation check.
Quality remains one of the easiest ways to establish whether a Chanel bag is genuine or not, as does the product serial number and the fact that authentic Chanel bags all come with specific brand packaging and certificates.
For more advice on choosing the perfect tote bag to match your style and your existing collection, and to browse a leading range of bags for all occasions, don’t hesitate to get in touch to book a consultation or viewing at your local boutique. At Love Luxury, we have stores in London and Dubai, and are proud to welcome a global customer base to enjoy our ever-changing collection of luxury goods.
