Love Luxury has been serving the market and become notably established in London over the past 15 years

Love Luxury is one of the most trusted names in the ‘pre-loved’ luxury market, in the U.K. today. But we didn’t get there overnight. Founders Adam and Emily Abraham have been dedicated to bringing authentic luxury goods to buyers for over 15 years. Both have the knowledge and an eye for authenticity that is unmatched.

Adam and Emily are passionate about serving their clientele with elite handbags and jewellery made from the world’s most coveted designers. We buy and sell everything from Hermes, Chanel, Louis Vuitton, Rolex, Cartier, Patek Philippe, Richard Mille, Van Cleef & Arpel and more.

Not So Fast…

You don’t want to walk into Love Luxury trying to pass off a fake for the real deal. We know the difference. Even expensive imitations with store receipts, won’t fool our trained eyes. The ‘pre-loved’ luxury market is built on reputation. We take pride in having an impeccable one.

Meet Our Founders

Adam Abraham


Adam has both entrepreneurship and an eye for quality in his blood. He’s been working since he was 16 years old, alongside his father. In China, Adam helped his father develop goods for production and then ultimately, for sale. This is where he began to learn the difference between counterfeit products and real ones. His training continued, Adam became the head of quality control for his father and eventually, Adam opened up his own store in London both buying and selling goods.

Adam Becomes the Go-To-Guy

He became known as someone who can spot the differences between real and fake. This led to an influx of business as people wanted a buyer and seller they could trust.

Adam took his expertise to the luxury goods market and quickly founded Love Luxury. Along with Emily, they’ve built an exceptional team of pros to help buyers and sellers of ‘pre-loved’ luxury items everywhere.



Emily Abraham

Emily Abraham

Emily was born into the industry. After World War II, her grandfather became a highly successful pawn-broker. He dealt in gold, fine jewellery, luxury watches and more. He then passed his business onto Emily’s father to run.

Diamonds Are Emily’s Best Friends

You can imagine how happy Emily was to be born into a family business that had everything a girl could want: diamonds, designers and gold! Learning the family business was an effortless task. Her passion was instant and her aptitude was infinite. When her own father passed, the shop became her own. Stepping into the role of the owner was simply a natural progression.

Two Experts Join Forces

She met Adam at a Rolex course they were both attending in 2013. What are the odds she would find somebody with as much of an interest and expertise in luxury goods as her?

They became the perfect pair in life and in business. Love Luxury is an expression of Emily’s life-long dedication to bring luxury items to the people of the United Kingdom and Adam’s passion for quality and genuine articles.

The Best in the Business

At Love Luxury, you get the knowledge and reputation of two stellar luxury dealers. Underneath Adam and Emily, is their hand-picked team of like-minded experts. When you are looking to buy or sell your ‘pre-loved’ luxury goods, Love Luxury is the only place you need.

Media Manager – Annagrace

Annagrace Love Luxury

Annagrace joined Love Luxury in 2021 after coming to live in the UK with her English husband. Annagrace has an extensive background in high-end designer goods after working for some very well-known designer boutique chains in the USA, where she helped their businesses grow by over 1000%.

Annagrace’s social media knowledge and enthusiasm is second to none and this shows in the quality of her work. Annagrace’s favourite designer is Chanel, she loves the quality and design and her favourite bag is the Classic Flap Jumbo in hounds tooth cloth.

Annagrace will be growing our social media platforms and managing our daily posts and photoshoots, she will also be helping with customer relations for Love Luxury, so be prepared to speak to our southern belle to have your enquiries answered.




Sales Assistant – Bella


Bella has proven to be a great asset, getting money to customers within the 30 minutes promised. She has the skills to value a range of items from handbags to watches and works of art via our live chat service.

She has proven to be a great team member. She has recently undergone further training and is working to increase her knowledge in other valued items that we specialise in.

Bella has not only proven herself, but she has set herself apart in the eyes of our customers. Catering to their requests and ensuring that Love Luxury keeps the promise that our customers depend on. She has turned this initiative into an understanding of our expert valuation process. Bella displays her love of all things luxury and her ability to know the value of a product with just a quick look. We love and trust the work she has done so far and knows that as part of the Love Luxury team, she will be even more invaluable as time goes on.