Planning to buy a luxury bag with the ‘double C’s’?
Getting a real Chanel bag is an exciting experience. This luxury brand has a history of exceptional quality, craftsmanship, and timeless design.
That’s why making sure a product is genuinely Chanel is so important. There are counterfeits around every corner and online. Spending on the wrong thing doesn’t just take away from the value of this brand but also leaves you with a low-quality, less durable product.
Since the 1980s, Chanel has used unique serial numbers inside their bags to indicate the production series. These Chanel serial numbers are used to authenticate and date each handbag.
This guide attempts to help you decipher the old and new Chanel serial codes and production dates of your Chanel bag with confidence.
Let’s get started!
Understanding Chanel’s Focus on Authenticity
Coco Chanel was quite selective about the quality and authenticity of her products. So, it’s no wonder that these traits have become so strongly associated with her brand.
It’s amazing to see how the luxury giant has kept up with these goals decade after decade.
To keep up with modern times, Chanel started using an internal system called ORLI to track its products during the production process. Basically, they assign each item a unique serial number.
This serial number is linked to specific details about the product, like its colour, type, and other characteristics, which helps confirm that it’s the real deal. Chanel also includes an authenticity card with each product as proof that it meets their super high-quality standards.
This whole system is part of how Chanel protects its reputation for exclusivity and fights against counterfeits. And honestly, it’s been working really well. For example, in a 2018 lawsuit—Chanel, Inc. v. What Goes Around Comes Around LLC—Chanel used ORLI records to point out discrepancies between real products and ones being sold by the defendant. They argued that some of the items were fakes. These records ended up being key evidence in proving Chanel’s claims of trademark infringement and false advertising.
The serial numbers allow the luxury brand and its customers to trace each bag’s production year and batch. In older bags, you can find them on holographic stickers inside the bag and in newer products, they are embedded into a hidden microchip. But more on that later!
How Chanel’s Authenticity Methods Have Changed Over Time
It’s time to learn about Chanel’s most successful authentication methods ever. Chanel serial numbers have gone through many major revamps since their introduction in the 1980s. This is in an effort to evolve the security methods as the counterfeiters continue to improve their operations.
Here’s an overview of the key developments over the years:
1986: Introduction of Serial Number Stickers and Authenticity Cards
It all started when Chanel began sticking unique serial number stickers inside each of their small leather goods, including the bags. Each product was also given an authenticity card that was embossed with the same Chanel vintage serial number. This lets customers verify the production year as well as the authenticity and quality of their purchases.
Early 2000s: Implementation of Hologram Stickers
Enhancing security, Chanel incorporated holographic elements into the serial number stickers. These holograms added complexity, making it more difficult for counterfeiters to replicate the stickers.
April 2021: Transition to Microchip-Embedded Metal Plates
Chanel then suddenly phased out serial number stickers and authenticity cards with their 2021 collections. These were replaced by microchips embedded within metal plates inside their bags. The microchips store detailed information about the product, accessible only through specialised devices at Chanel boutiques, strengthening the verification process.
Deciphering Chanel Serial Numbers Used Over The Years
Do Chanel bags have serial numbers?
The answer is yes, most do.
Authentic Chanel serial numbers are essential for verifying the legitimacy of a bag. This is a critical aspect of investing in a classic Chanel Bag.
To decode serial numbers, let’s first locate them. Chanel places a unique serial number sticker in the interior lining of every bag produced or sews it into the inside of the bag. This should be in the bottom corner or along a side seam, sometimes depending on the style of the bag and production year:
- Classic Flap Bags: Check the interior lining near the bottom corner.
- Reissue 2.55 Bags: Check beneath the interior ‘2.55’ flap.
- Boy Bags: Usually situated on the lower-left corner inside the main compartment.
- Wallet on Chain (WOC): Placed inside the zippered pocket.
If the serial number is in the wrong place, it’s a fake.
Moreover, Chanel serial numbers have evolved over time. Here’s how you can use them to tell which year your bag was manufactured:
- Bags with 8-digit serial numbers were made between late 2005 and now. To find the year, check the first two digits. For example, a serial number starting with “24” (24XXXXXX) means the bag was made in late 2017 or early 2018.
- Bags with 7-digit serial numbers are older and the first digit shows the year. For example, “6XXXXXX” means the bag was made between 2000 and 2002.
- Vintage bags from 1986 might even have a 6-digit serial number. Early 1986 bags sometimes skipped the leading zero, so Chanel vintage serial numbers might start with “1” or “2.”
- Newer bags made in 2021 onwards feature metal plates with microchips, phasing out traditional serial number stickers
If you’re unsure, here’s Emily explaining how to look up Chanel serial numbers for authentication:
You can identify a bag’s production year by using Chanel serial numbers by year charts.
Here’s how:
| Serial Number Prefix | Production Year |
| 0XXXXXX | 1986-1988 |
| 1XXXXXX | 1989-1991 |
| 2XXXXXX | 1991-1994 |
| 3XXXXXX | 1994-1996 |
| 4XXXXXX | 1996-1997 |
| 5XXXXXX | 1997-1999 |
| 6XXXXXX | 2000-2002 |
| 7XXXXXX | 2002-2003 |
| 8XXXXXX | 2003-2004 |
| 9XXXXXX | 2004-2005 |
| 10XXXXXX | 2005-2006 |
| 11XXXXXX | 2006-2008 |
| 12XXXXXX | 2008-2009 |
| 13XXXXXX | 2009-2010 |
| 14XXXXXX | 2011 |
| 15XXXXXX | Late 2011-Early 2012 |
| 16XXXXXX | 2012 |
| 17XXXXXX | Mid 2012-2013 |
| 18XXXXXX | 2013-2014 |
| 19XXXXXX | 2014 |
| 20XXXXXX | 2014-2015 |
| 21XXXXXX | 2015-2016 |
| 22XXXXXX | 2016 |
| 23XXXXXX | 2016-2017 |
| 24XXXXXX | 2017-2018 |
| 25XXXXXX | 2018 |
| 26XXXXXX | Late 2018 |
| 27XXXXXX | 2019 |
| 28XXXXXX | 2019-2020 |
| 29XXXXXX | Late 2019-2020 |
| 30XXXXXX | Late 2020-2021 |
| 31XXXXXX | 2021 |
Like everything else Chanel does, the code should also look very classy. If the sticker looks cheaply put together and written in a funky font, this is a red flag.
Counterfeiters might create fake Chanel bags that look real, so it’s important to check the sticker for authenticity carefully.
Here’s what to look for in the stickers:
1986-1991 Serial Number Stickers
These were white stickers with black printed numbers featuring two Chanel logos above the serial number. The design was minimal and straightforward, lacking holographic elements.
1991-2000 Additional Features
The stickers were still white with black numbers, but now they also incorporated a grey horizontal line. Regarding security features, they began to include faint CHANEL lettering as a deterrent to counterfeiting.
2000-2005 Holographic Elements
The white stickers with black numbers were now overlaid with clear tape featuring holographic CHANEL text and logos. This holographic overlay added complexity, making replication more challenging.
2005-2021 Enhanced Security
The white stickers with black numbers and holographic features were embedded with glitter. To enhance security, they had X cut-lines to prevent sticker removal without damage and gold speckles throughout the sticker.
2021 Onwards For Metal Plates with Microchips
The latest bags came embedded with metal plates featuring unique serial codes. The microchips store detailed product information, accessible only at Chanel boutiques. So, you’d have to bring your bag in to get it checked for authenticity.
Advice on How to Verify Modern Chanel Microchips
Performing a Chanel serial number check is a quick way to confirm authenticity. But if your bag is newer (bought in 2021 or afterwards), you might need help finding a sticker or code inside.
The introduction of the Chanel microchip in 2021 replaced traditional serial number stickers. These were first embedded within handbags and Wallet on Chain (WOC) styles, built into a small rectangular metal plate inside.
These chips store detailed information about the product’s origin and lifecycle, replacing holographic stickers and authenticity cards.
The problem is finding where the microchip is inside your bag. Inside the bag, find the metal plate matching the hardware’s colour, engraved with the Chanel logo and an eight-digit serial code.
Chanel’s microchips use Near Field Communication (NFC) technology, and the information stored on them can only be accessed with special devices at Chanel boutiques. If you want to verify a bag’s authenticity, your best bet is to visit an official Chanel store, where trained staff can scan the microchip and confirm all the details about your bag.
Also, don’t forget to check your purchase documentation! Make sure the serial code on the metal plate inside the bag matches the number on your receipt or invoice. This little detail goes a long way in proving that your bag is 100% authentic.
Some that offer Chanel microchip check online free aren’t reliable. It’d be better to visit third-party services that are reputable and well-experienced in Chanel product authentication. They would examine the craftsmanship, material and hardware to tell you if your bag is the real thing or not.
The Significance of Chanel Authenticity Cards
Chanel authenticity cards have been around since the 1980s and are a big part of proving a bag is real. These cards come with most Chanel bags and help buyers feel confident about their purchase when used in tandem with Chanel vintage serial numbers. Here’s what to know:
- Material and Design: A real card is made of high-quality plastic. It’s black with gold or white lettering. The front has the Chanel logo, and the back shows a serial number that matches the one inside the bag.
- Serial Number: The number on the card should match the serial number sticker in the bag. If they don’t match, that’s a red flag.
- Holograms: Some cards have holographic details that make them harder to fake.
Sometimes, authenticity cards get lost, especially with older, vintage bags. While missing a card doesn’t mean the bag is fake, it can lower the resale value and make buyers hesitant. So it’s best to take care of it just like your actual bag.
Chanel Serial Numbers Affect Pricing and Resale Value
Now that we have covered the role of Chanel serial numbers in their product’s authenticity, let’s explore how these codes impact the pricing and resale value.
For starters, Chanel has very cleverly inspired buyer confidence by using serial numbers as a safeguard against counterfeiters. This gives buyers the confidence that they are buying into a legit Chanel experience and that their bag is genuine.
This also means that the Chanel bag is an investment, as many vintage models have higher resale prices. If you keep the authenticity card that matches your bag’s serial number, you might sell it later on at a premium.
Vintage models, such as bags from the early 1980s or limited edition runs, are often valued by collectors willing to pay top dollar for them.
So, the fact is that Chanel handbag prices appreciate very well. As long as your Chanel serial code is intact, you are making a profitable fashion investment by buying one.
Whether you’re buying or selling, understanding how serial numbers contribute to authentication and value is essential for making informed decisions in the Chanel resale market.
What To Do If Serial Number Isn’t Visible
If you can’t find the serial number, it doesn’t always mean the bag is fake, especially with older bags where the sticker might have worn off.
Don’t panic just yet. First, thoroughly inspect the bag. Make sure the room is well-lit. Look closely at the interior, including pockets, corners and seams. Serial number stickers are often placed in less obvious areas, such as inside zippered pockets or near the bottom corners.
Also, consider the bag’s age. Chanel vintage serial numbers can help identify older bags from specific production years. However, Chanel began incorporating serial numbers into its handbags around 1986. If your bag is older, it may not even have a serial number. And don’t forget the fact that serial number stickers in vintage bags can become worn or detached with regular use.
Your next step should be to see if you still have the bag’s accompanying documentation. If your bag came with an authenticity card, it should display a serial number matching the one inside it. Comparing these numbers can help confirm authenticity.
And finally, if nothing else works, talk to a professional. If the serial number is missing or illegible, consult an authentication service or contact Chanel customer support for verification. They can assess other aspects of the bag, such as stitching, hardware and materials, to determine its authenticity.
Best Practices for Maintaining Chanel Bags & Stickers
If you love luxury handbags, Chanel is the best place to spend money. Caring for your Chanel bag properly can help preserve its value, beauty and longevity. These leather bags are gorgeous, and with a little TLC, they can last a lifetime… or even longer!
Take Your Time to Clean Thoroughly!
Be sure to use a soft, dry cloth to wipe away dirt and dust after each use gently. For a more thorough clean, try using a cleaner that’s made just for leather! It’s best to steer clear of harsh chemicals or all-purpose cleaners, as they might harm the leather.
To keep your hardware looking shiny, just give it a gentle wipe with a microfiber cloth!
Helpful Storage Tips
Keep your bag safe by storing it in its dust bag or a breathable cotton cover to shield it from dust and sunlight. Avoid using plastic bags, as they can hold moisture and harm the leather.
Be sure to keep the bag upright and fill it with tissue paper or bubble wrap to help it keep its shape! Just a friendly reminder to keep your bag out of direct sunlight, as it can fade the colour.
Protecting Serial Number Stickers
We’ve already established that serial number stickers are vital for authenticating Chanel bags, so it’s important to keep them intact.
To protect them, avoid touching the serial number sticker frequently, as oils from your hands can cause the adhesive to weaken or the print to fade.
It’d be a good idea to place a small piece of clear adhesive film over the sticker to shield it from wear and tear. Ensure the film is acid-free and non-permanent to avoid damaging the sticker. Keep the interior of the bag dry. The sticker can fade or peel off if it is exposed to moisture.
And remember to periodically check the serial number sticker to ensure it’s still intact and legible. If you see any peeling or fading, it might be a good idea to take a photo to keep track of it for later!
By following these best practices, you can keep your Chanel bag and its serial number sticker looking great for years to come.
Wrapping It Up
Chanel serial numbers are like your bag’s personal ID—they help verify its authenticity and indicate when it was created. Understanding these numbers is really important for ensuring your bag is authentic.
If you’re curious about Chanel’s history, try to learn how to spot fake Chanel bags. This knowledge can boost your confidence when buying Chanel items.
By getting familiar with these details, you can make smart choices and be sure your Chanel collection is genuine and valuable.