Love Luxury has been serving the market for the past 15 years
Love Luxury is one of the most trusted names in the ‘pre-loved’ luxury market, in the U.K. today. But we didn’t get there overnight. Founders Adam and Emily Abraham have been dedicated to bringing authentic luxury goods to buyers for over 15 years. Both have the knowledge and an eye for authenticity that is unmatched.
Adam and Emily are passionate about serving their clientele with elite handbags and jewellery made from the world’s most coveted designers. We buy and sell everything from Hermes, Chanel, Louis Vuitton, Rolex, Cartier, Patek Philippe, Richard Mille, Van Cleef & Arpel and more.
NOT SO FAST…
You don’t want to walk into Love Luxury trying to pass off a fake for the real deal. We know the difference. Even expensive imitations with store receipts, won’t fool our trained eyes. The ‘pre-loved’ luxury market is built on reputation. We take pride in having an impeccable one.
MEET OUR FOUNDERS
Adam Abraham
Adam has both entrepreneurship and an eye for quality in his blood. He’s been working since he was 16 years old, alongside his father. In China, Adam helped his father develop goods for production and then ultimately, for sale. This is where he began to learn the difference between counterfeit products and real ones. His training continued, Adam became the head of quality control for his father and eventually, Adam opened up his own store in London both buying and selling goods.
ADAM BECOMES THE GO-TO-GUY
He became known as someone who can spot the differences between real and fake. This led to an influx of business as people wanted a buyer and seller they could trust.
Adam took his expertise to the luxury goods market and quickly founded Love Luxury. Along with Emily, they’ve built an exceptional team of pros to help buyers and sellers of ‘pre-loved’ luxury items everywhere.
Emily Abraham
Emily was introduced into the buying and selling industry at a young age, her grandfather would buy gold, coins and other valuables in the bucket load.
A KEEN EYE FOR DETAIL
Emily would have the task of untangling and sorting the gold into piles of different carat. This was time consuming and not for the faint hearted. Sometimes taking entire weekends to sort through what her grandfather had purchased the previous week so he could go to sell it on.
It was these early year introductions to the industry that lead Emily to have a keen eye for detail and a foundation of understanding quality control, which she would carry with her into adulthood.
TWO EXPERTS JOINED FORCES
Adam and Emily met through work and became firm friends.
After many years their friendship turned into something more, both personally and professionally, where their mutual interests became the birth of Love Luxury. Where their dedication to bringing luxury items to the people of the United Kingdom and Adam’s passion for quality and genuine items has led them today.
STORE MANAGER – MARYA
Marya has been an integral part of Love Luxury for several years and currently leads the team as our experienced Store Manager. With a strong background in luxury timepieces, she has become a go-to expert in the watch sector, offering extensive knowledge of prestigious brands such as Rolex, Audemars Piguet, Richard Mille, and Patek Philippe. Whether you’re buying or selling, Marya provides expert guidance with precision and professionalism. As Store Manager, she is dedicated to ensuring every client feels welcomed, valued, and confident in their experience with us. Driven by a vision to elevate Love Luxury’s global presence in the watch market, Marya continues to lead with passion and purpose.
THE BEST IN THE BUSINESS
At Love Luxury, you get the knowledge and reputation of two stellar luxury dealers. Underneath Adam and Emily, is their hand-picked team of like-minded experts. When you are looking to buy or sell your ‘pre-loved’ luxury goods, Love Luxury is the only place you need.
SOCIAL MEDIA MANAGER – ANGEL
Angel has been working in the lifestyle media industry for over 4 years, specializing in styling, celebrity interviews, print and digital content creation. Formerly worked at international media companies including Time Out Hong Kong and Ming Pao newspaper (fashion desk), Angel is knowledgeable about the fashion and luxury sector and possess a strong know-how of building visual communication for marketing means. Recently graduated from London College of Fashion with a Distinction in Master’s degree in Fashion Journalism, Angel has joined the team as a Social Media Manager developing marketing content and campaigns across all Chinese social media platforms, and seeking to expand our client base in the Chinese market using her creative expertise. Coupled with her previous role as a retail sales at Harrods, London, Angel is here to help build commercial acumen on both brick-and-mortar focused retail store and e-commerce channels. She speaks English, Cantonese, Mandarin and Japanese.
SALES ASSOCIATE & AUTHENTICATOR – ALEX
Alex is our trusted Authenticator at Love Luxury, bringing over a decade of experience in the luxury sector. With a background in Fashion Marketing, he began his career in the industry as a teen, buying and selling luxury items, and has since honed his expertise through years of hands-on experience. Before joining Love Luxury, Alex spent four years as a Buyer, where he developed a sharp eye for detail and a deep understanding of high-end fashion. Fluent in both English and French, Alex combines his skills in authentication and market evaluation to ensure every item we handle meets the highest standards of quality and authenticity. His passion for luxury and precision is evident in every piece he verifies.
BUSINESS SALES EXECUTIVE – SOUHALIA
Meet Souhalia, our dynamic and multilingual Supervisor at Love Luxury. With an impressive academic background including a Bachelor’s degree in Finance and Accounting, a Master’s in Digital Marketing and Management Accounting, and a second Master’s in Business with International Management, Souhalia brings a wealth of knowledge and strategic insight to the team. Her professional experience spans roles as a Social Media Marketing Manager and Sales Associate in the luxury sector, giving her a unique understanding of both digital engagement and high-end client service. Fluent in English, French, and Arabic, and equipped with exceptional communication skills, Souhalia plays a key role in ensuring smooth operations while fostering strong connections with our international clientele.
INTERN – SONYA
Sonya joined Love Luxury during her gap year, eager to gain hands-on experience in the luxury fashion industry. With a renowned passion for fashion and a keen eye for detail, she brings fresh energy and creativity to the team. Her time with us is all about learning the ins and outs of the business, and she’s already making her mark through her enthusiasm and drive.
PERSONAL ASSISTANT – RIYA
Riya is the dedicated personal assistant to Adam, the founder of Love Luxury, and Marya, the store manager. With a degree in Fashion Styling and Production from the University of the Arts London, she brings a strong creative foundation and a sharp eye for detail to her role. Before joining Love Luxury, Riya gained hands-on experience in the fashion world as a styling assistant, where she developed a deep understanding of both the creative and logistical sides of the industry.
At Love Luxury, Riya works closely with the leadership team to ensure the smooth running of daily operations, handling everything from scheduling and communications to coordinating key internal projects. Her background in fashion, combined with her organisational skills and ability to adapt quickly, makes her a reliable part of the team behind the scenes.
SECURITY – WISSAM
Wissam has an extensive close protection experience working with high profile individuals and some royal families, he occupied the role of a VIP bodyguard several times for over a decade.
Thanks to growing up practicing martial arts (UFC), Wissam has developed a very well composed, confident, charismatic, attentive and yet a friendly approach.
He speaks four languages: English, French, German and Arabic. Working with high profile individuals from different backgrounds and from all around the world, studying body language and behavioural psychology, Wissam have a great ability to understand, listen, communicate and interact with professionals and clients.
He has proven to be a great asset to Adam and Emily.
FRONT OF HOUSE SECURITY SPECIALIST – YASSINE
Yassine is the first impression of Love Luxury – combining elite security expertise with unmatched professionalism. He ensures every guest and team member enters a space that’s safe, discreet, and welcoming.
From access control to conflict resolution, Yassine handles all aspects of security with precision and calm authority. His presence sets the tone: high standards, zero compromise, and a luxury experience protected at every level.