For those who find themselves on the periphery of the luxury accessories world, the idea of putting your name on a waitlist just to buy a bag can seem fairly strange.
But this is the norm for those luxury handbag lovers who want to own something as iconic and as prestigious as an Hermès Birkin – arguably one of the most famous, coveted bags in the world.
The waitlist for an Hermès Birkin bag can take years. What’s more, buyers can’t simply walk into a shop and put their name on the list. Doing so takes time, and requires an established relationship with Birkin sales associates, especially if you are selective about the kind of Birkin you want.
After all, the demand for these bags is exceptionally high – and the chances of a regular waitlist name being pushed aside in favour of an A-lister or celebrity influencer are even higher.
With that said, let’s look at the popularity of the Birkin and how the waitlist process actually works.
Why Is the Birkin So Popular?
The story of the Birkin bag starts on a plane, thousands of feet up in the air, with a conversation between actress Jane Birkin and then-CEO of Hermès, Jean-Louis Dumas.
Jane was telling Dumas all about her needs as a young mother, seeking a bag that was stylish but practical, with plenty of pockets to hold all the things she needed with her on a regular basis. In short, she had ideas for the perfect weekend bag, but couldn’t find what she wanted on the market.
And so, Dumas took her ideas straight back to his design team at Hermès and set about creating what is ultimately the world’s most famous bag. Named after Jane Birkin herself, the Birkin bag was introduced in 1984 and became an instant hit.
The bag famously takes upwards of 18 hours to make, owing to the rigorous handcrafting that goes into each and every Birkin. On top of that, artisan crafters and bag makers have to train with Hermès for five years before they are given a Birkin to tackle themselves – due largely to the traditional techniques required to bring each bag to life, and the incredible attention to detail.
And it’s not just the lengthy manufacturing process that plays a role in the Birkin’s popularity. The quality of the materials, the popularity amongst celebrities and style icons, and the unique history all add to the coveted nature of each Birkin.
What Is the Waitlist?
And so, we come to the waitlist.
The waitlist is the way that buyers can start the process of getting a brand-new, authentic Birkin bag.
In short, prospective buyers can reach out to boutiques and stores that sell brand-new Hermès bags, sharing their most coveted style and the type of bag that they are looking for. Sales associates will then have lists of buyers who are interested in the different Birkin bags that get released and arrive in store, and will contact the buyers who they feel they might suit.
Getting that call requires you to have built up a relationship with the sales associate and made your preferences clear and concise. It’s also very much a case of first come, first served, with buyers needing to move quickly and put down a deposit if they want to be able to take the available bag home with them.
Why Is Patience So Important?
It really comes down to how selective you are about the Birkin bag you want.
There are some buyers who pick up a brand-new Birkin from a store, only to bring it directly to a boutique reseller for an exchange or direct sale. These are not necessarily buyers who want to wear and own that exact Birkin themselves – rather, they wait for something to become available, and then sell it on to a local reseller for cash or a part exchange for the bag they really want (second hand).
Then, there are the buyers who stick around on the waitlist for years, waiting for their perfect Birkin to become available so that they can buy it directly from the source. For these buyers, patience is at the heart of their buying experience, as they wait for the perfect bag.
Alternative Ways to Buy an Authentic Birkin
If putting your name on the waitlist for a Birkin sounds like too arduous a process for you, then there are other ways of getting yourself a bag.
Heading to a local reseller boutique is by far the best option. Not only do they hold stock from other buyers further up the waitlist, who have been offered Birkins that they have then sold on straight away, but they also provide authentication and valuation services.
Heading to a luxury auction is another option, though the competitive nature of these auction houses tends to push the prices higher and results in buyers paying more for their bag.
Suffice to say, if you are lucky enough to live close to a reputable boutique reseller, or you are happy to travel to find your perfect accessory, this tends to be the broadest option.
Is a Birkin Right for You?
Of course, you may find – upon further research – that you are just as enamoured by other Hermès bags and accessories. If this is the case, then buying a Kelly or Constance, or even one of the more accessible models like a Picotin or Evelyne, might be a great way to bring the timeless style and prestige of Hermès into your wardrobe.
While all of these bags are coveted and sought after, surrounded by high demand and a very limited stock level, they are considerably easier to find than the Birkin – with much shorter waitlists!
Are you on a Birkin waitlist? We’d love to hear how long you’ve been waiting and what exactly you’re waiting for!