With so many of our blogs and articles centred on the different luxury goods that we buy and sell, the designers we specialise in, and the traits and marks of a high-quality preloved designer handbag or accessory, today we thought we’d share something a little different.
The story of how Love Luxury came to cover the personal history and both Adam and Emily’s reasons for striving to surround themselves with high-end luxury goods, as well as the avenues followed in order to get Love Luxury out there and recognised as a reputable buyer and seller of pre-loved designer goods.
But before we get into the nitty gritty, where did it all start?
The Origins of Love Luxury
Love Luxury was first opened on Hans Road, right next to Harrods – however, it was not the first time that Adam Abraham, had dipped his toes into the luxury goods sector. Five years prior, Adam had launched a company called Prestige Buyers which is the name that was carried over into the Hans Road, but soon became Love Luxury.
The original office on Hans Road helped the pair to establish a name for themselves, however Adam always had dreams for a store on Beauchamp Place in Knightsbridge.
Little did they know that a year to the day after taking on the office at Hans Road, an iconic store on Beauchamp Place would be theirs.
Love Luxury’s brush with TV fame
Appearing on an ITV series ‘Million Pound Pawn’, which followed Adam and Emily to meet a VIP client who wanted to use the Love Luxury’s service on a huge diamond, along with many other luxury high end deals, this solidified the pair’s reputation and high-level skill set as well as their likeable personalities. The interest in them increased upon the release of this series, with the company earning its place on the pre-loved luxury goods market.
The new shop on Beauchamp Place
The move to Beauchamp Place marked a transformation for the business. Paired with the new name, Love Luxury was able to thrive and give clients and customers the kind of experience that was deserving of the goods that they were learning more about and buying.
Taking on Beauchamp Place, which remains the home of Love Luxury today, gave Adam and Emily the freedom to design a shop floor and a VIP studio upstairs, utilising the space and creating an environment which is reflective of the goods being displayed.
But while an exceptional storefront is great for local businesses, what became clear was the need for a strong online presence in order to really tap into and reach that broader audience of potential sellers and buyers. Which is why Love Luxury’s social media is so important to the business.
To look at Love Luxury’s social media profiles today, it’s not hard to understand how and why the business has become so successful. The honest, transparent, and insightful videos which share everything from buying tips to new products, authenticity deep dives, and more, demonstrate a general public interest in these designer goods – with many living vicariously through the videos that Emily in particular shares and often presents herself in. The interest in Emily Abraham’s net worth and that of her husband are another area of the business that followers are interested in, with the couple’s honesty about their lives acting as a means of inspiration for people of all ages.
But social media wasn’t always a major tool in Love Luxury’s armoury – in fact, the business could well have continued on a steady path of success without using social media, relying instead on repeat custom and a stream of clients who knew the business personally, had followed it since its inception, and were happy to continue to put their trust in Adam and Emily as luxury experts.
Social media marked a step away from the pair’s comfort zone and was chosen to take the business global. And it worked, with Love Luxury now active on a number of social platforms, regularly hitting and surpassing targets set by Adam.
Just four months after focusing on Instagram, Love Luxury had accumulated over 66 million views and 100,000 followers; on Tik Tok the ‘Billionaire Daughter’ posts are racking up tens of millions of views at a time.
What this shows is that not only is there a market for luxury designer goods themselves, but for the authentic behind-the-scenes information shared as part of Love Luxury’s client commitment to an overall experience.
‘The Billionaire’s Daughter’
Perhaps one of the biggest recent successes for the brand has been the arrival on TikTok of the Love Luxury ‘Billionaire’s Daughter’ posts, which see Adam and Emily’s daughter starring in short videos and clips about life surrounded by the Love Luxury business.
Bringing their daughter into the business was a decision which naturally followed on from bringing her into the office at the weekends and on days off. Giving her small jobs around the office gradually morphed into putting her in front of the camera to talk about the products she had become so familiar with through her time spent with the Love Luxury stock.
And the rest, as they say, is history.
Adam Abraham’s business ventures
Talking of history, if there’s one thing which continues to inspire and drive Love Luxury towards increasing success, it’s Adam Abraham – whose net worth has risen exponentially as a result of his multiple business ventures, multiple properties, and investments.
Having grown up in Hackney, Adam’s first job was with his dad who encouraged him to leave his studies and instead pursue a place in the world of work.
To talk to Adam today, it is clear his journey towards success as a serial entrepreneur has been bolstered by his ability to overcome challenges – one of the first being the announcement from his father that, upon leaving school, he now owed £500 per month in rent at the age of 15. Which is when Adam started working a full time job – learning the value of money and hard work from a very early age.
From there, different experiences helped to frame Adam’s personal growth and professional development – taking him to China to live with monks, before opening a series of ecommerce websites which helped Adam to make his first million (and more!). Future business endeavours included property investment, beauty and microblading clinics, with Adam claiming his favourite business remains that which taps into the basics of ecommerce – buying and selling online.
Love Luxury today
Love Luxury is owned and managed by Adam and Emily Abraham, with their daughter already making her mark on the business with her involvement in the brand’s social media videos. With some of the best and most iconic designer brands available through Love Luxury, there has never been a better time to get to know this brand and the inspiring family behind it.
Browse the website and our online shop for more on the available stock and the buyer and seller process, or why not head to our Youtube channel to learn more about the different services, designers, and products available.