There are some brands that spring to mind as soon as you hear the word ‘luxury’. Cartier is one of them – renowned for producing diamond jewellery and exquisite timepieces, using the finest authentic materials, and demonstrating high levels of craftsmanship across every collection and individual product.
But, in a market where buyers are seeking much more than mere quality when purchasing luxury goods, what is it about Cartier that puts it up among the top players in the luxury investment market? And, beyond that, which items are not only worth the price but likely to appreciate in value over time, making them excellent investments as well?
The History Behind Cartier
Before we look at some of the high-value Cartier products that are well worth their price tag, it pays to understand a little about the brand’s history and how it became such a major player in the luxury goods market.
Cartier was founded in 1847 when Louis Francois Cartier took over his master’s workshop and set about designing and creating luxury jewellery pieces that appealed to his high-society customers. During the evolution of the brand, Cartier was linked with several innovative and influential design concepts, including the creation of a flat wristwatch to facilitate easy on-the-go time tracking, and a wide range of jewellery designs using different gemstones and metals.
Considered one of the top luxury brands in the world, Cartier was ranked number 56 in Forbes’ list of the World’s Most Valuable Brands in 2020, solidifying the brand’s position as front of the pack in terms of both luxury status and investment potential.
With that said, which Cartier pieces are most deserving of their coveted status and high price tag?
Luxury Cartier Jewellery That Is Worth the Price
The high price tag linked with Cartier jewellery and timepieces comes from both the use of already valuable materials and the quality of the craftsmanship – not to mention the Cartier brand name, which increases demand surrounding every release and new collection.
Cartier Love Bracelet
The gold standard in Cartier’s most collectable jewellery, the Love Bracelet combines a simple and very neutral design with the intricate and unique concept of needing to be put on and taken off with a small screwdriver.
For buyers interested in the Love Bracelet, every purchase comes with a Cartier-branded screwdriver accessory to facilitate ease of use when taking the bracelet off and putting it on – with the design contributing towards the overall value and coveted status of this piece.
The Cartier Love Bracelet is pricey, owing to the high-quality craftsmanship and materials used, with both simple gold pieces and more elaborate diamond-encrusted bracelets available for all buyers. All of this contributes towards the Love Bracelet being well worth the price to purchase – not to mention the high resale price, which makes the piece an excellent investment.
Juste un Clou Bracelet
The Juste un Clou bracelet follows the shape and look of a nail, wrapped around the wrist with various added features available in the form of diamonds and other gemstones. This bracelet, created following the incredible success of the Love Bracelet, follows a similar design influence, in that it is inspired by hardware items, finding beauty in the everyday.
In terms of price and value, as this is another of Cartier’s most famous and recognisable collections, then it follows that the Juste un Clou bracelet is coveted and in demand. Again, the high-quality design and impeccable materials further contribute towards its market value and price tag.
Trinity de Cartier Ring
A piece from the Trinity collection, the Trinity de Cartier ring is made from a combination of three wings that are interwoven as they wrap around your finger – often using a trio of different metals or finishes to achieve a subtle yet refined and glamorous finish. The price tag on this particular piece varies according to the materials used, with some of the top-end Trinity rings boasting full diamond-encrusted bands, while others stick to yellow, white, and rose gold. Whatever your chosen ring, the Trinity de Cartier ring stems from another collection which is recognisable and high in demand, creating excellent resale value and a solid investment.
Panthere de Cartier Ring
This is one of those pieces that, when it comes into the Love Luxury store, we get super excited about, owing both to the luxury detailing and the connection to Cartier’s ‘Maison’ collection – considered its staple collection of jewellery pieces. In contrast with the Trinity ring, this is a bold piece that is designed to stand out and accentuate every movement you make – with various materials available, which again contributes towards the cost price and resale/investment value.
As an incredibly popular and coveted piece, the Panthere de Cartier ring earns its price tag and is a worthy investment.
Cartier Watches as an Investment
Cartier may not be as well known in the timepiece sector as names like Rolex and Patek Philippe, but that doesn’t mean its watches aren’t as high in quality or value as other leading pieces on the luxury market.
From a value and investment perspective, one of the best Cartier watches is the Tank Watch, which was designed and released in 1917, having been inspired by an aerial view of tanks on the Western Front. Designed by Louis Cartier, from his own direct experience on the Western Front, not only does this watch present a perfectly aligned balance in terms of design and quality craftsmanship, but it remains an integral part of the luxury brand’s history – making it high in value and status.
Should You Invest in Cartier as a Brand?
In short, Cartier is a brand with long-standing links in the luxury jewellery and accessories industry, spanning everything from simple diamond rings to ornate bracelets, watches, and other items across its many standout collections.
To invest in Cartier is to own a piece of quality jewellery that will stand the test of time, both as a product and as a financial investment – with a high proportion of authentic goods selling for elevated prices on the resale and second-hand market.
If you’re looking for a high-value Cartier investment that is worth the price, our team of experts can help – introducing you to the best collections and standalone products, and delivering an authentication and valuation service, as well as access to some of the best pieces on the market.
Visit our boutique in Knightsbridge or head to our website to browse.
