The Van Cleef & Arpels brand is one that is synonymous with both quality and design flair. Its use of vibrant colours, gemstones rich with history and stories to tell, and the unique designs, all mean that, in contrast with other luxury brands and jewellery pieces, Van Cleef & Arpels is underpinned by characteristic charm and whimsy.
Among its various pieces and broader collections, some of the most standout motifs include those inspired by nature: most notably, the Alhambra and the Frivole collections. And it’s these two that we’re focussing on in this article, as we look at the history behind the VCA brand, how it derives inspiration from nature, and how buyers are drawn to the whimsy of these two different designs.
Understanding Nature and Its Role in Different VCA Collections
A page on Van Cleef & Arpels’ own website refers to nature as ‘an endless source of inspiration’. This can be seen in the motifs created and engineered by Van Cleef & Arpels’ design team, and in the lines that run throughout each piece. In fact, nature can be tracked within the Van Cleef & Arpels brand, right back to its founding date in 1906.
Movement influences the shape and use of colour found throughout the different collections, while the vast vibrance of the world’s flora and fauna is referenced in the use of countless different gemstones and materials.
The vitality of the natural world is something that is reflected in the layers of each individual item of jewellery, with one of the great things about Van Cleef & Arpels being its ability to bridge simple ideas with flamboyant colour palettes, tones, and details.
A comparison of the Alhambra and Frivole ranges is one of the best ways to really celebrate and dive into the heart of Van Cleef & Arpels’ reflection on nature. Undoubtedly the brand’s most famous collection, the Alhambra range is remarkably simple in design, but uses a vast plethora of materials and offers a diverse selection of finishes and colour palettes to suit all preferences. The Frivole range is, by contrast, much more ornate and with a three-dimensional finish that lifts an entire look.
Introducing the Alhambra Collection
The Alhambra collection was introduced by Van Cleef & Arpels back in 1968, elevating the brand to its prestigious luxury status with an effortless ease.
The design of every piece in the Alhambra collection falls back on the simplicity of a four-leafed clover, spanning countless colour and gemstone variations, with varying reinventions and iterations. This has, since its release in 1968, become the staple motif and hallmark of Van Cleef & Arpels, and has been replicated by countless high-street brands trying to encapsulate the simple elegance of the four-leafed clover design.
Despite this, and the plethora of counterfeit goods on the market, the original and authentic Van Cleef & Arpels collection remains incredibly popular, highly sought after, and increasingly valuable.
Some of the most popular pieces that form part of the Alhambra range include the bracelet with five repeated motifs around the chain, the single motif pendant necklace, and the stud earrings. There is also a wide range of unique pieces that embody the use of diamonds around the outside of the clover motif, the vintage ring with studded diamonds, and even an Alhambra watch that contains the watch face within a central, larger clover motif.
History of the Frivole Collection
The Frivole range was released in 2003, paying homage to the blooming florals of springtime in nature.
Flowers adorn rings, pendant necklaces, earrings, and bracelets – with the angled shape of each floral motif lifting the petals to create the illusion of movement and of a light breeze. Despite the fluid shape and structure of the motifs, these florals lean into an asymmetric pattern and are available in various finishes, including diamond-studded florals and simple reflective rose-gold metallics.
The use of reflective metallics in particular plays a role in how these pieces are worn, as they reflect light and create movement and motion in the surrounding space. The elegant and incredibly delicate finish of these pieces means that they are particularly difficult to create, with high-quality craftsmanship at the heart of each individual piece.
Selecting the Right Collection for You
The Alhambra range may be a timeless example of Van Cleef & Arpels’ design that everyone knows and recognises, but does that mean it’s the right collection for you?
It depends on what you want to get out of your jewellery. The Alhambra range and every piece within it is wearable, with the small and subtle pieces lending this collection to everyday style. Despite this, it is one of the most famous and most widely worn among celebrities and people of note, including the Princess of Wales, Catherine.
The Frivole range is more ornate, with the three-dimensional design making this more of a statement range – perfect for occasion wear and formal styling. While this collection offers buyers a choice between clean metallics and diamond-studded pieces, it does not offer the same colour palette diversity as the Alhambra collection. However, the 3D petals catch the light and change the look of the piece according to your surroundings – creating its own grandeur.
Tips for Buying Your Dream VCA Piece
In short, buying a piece of Van Cleef & Arpels jewellery means finding your niche in a part of the jewellery market that pays homage to lively, charming, and whimsical pieces. Every collection that Van Cleef & Arpels creates brings dynamism and motion to the market, with the use of colour and structure truly embodying the spirit of nature.
Choosing a piece of luxury jewellery is a very personal experience, which is why visiting your local boutique reseller is one of the best ways to get a feel for the different collections and how they compliment your look and your lifestyle. And, if in doubt, you can always ask the client care team for their advice!