rolex vs smartwatch

How Rolex Compete in the Era of Smartwatches

You could be forgiven for believing that with smartwatches on the rise, and every user able to access health data, messages, and of course, the time of day from their multifunctional smartwatch, mechanical and traditional watches have fallen out of favour with buyers. But you’d be wrong.  The data in 2017 showed that, for the…