Rolex is one of those brand names that every watch collector wants to have in their repertoire.
Renowned for its quality timepieces, its revered features, and the unique story that props up and supports each model within the brand’s complete range, Rolex is the must-have brand name on the lips of countless collectors.
But how do you determine which models to purchase and which individual timepieces are worth the investment? To answer this question, we thought we’d shine a spotlight on one of Rolex’s most iconic timepieces: the Datejust.
Hallmarks of the Rolex Datejust Watch
Termed a true classic within the horological industry, the motivation behind the Datejust was to create a statement piece that would be deemed suitable as an anniversary model and would embrace the finest points of the models and collections that had gone before.
One of the most notable features of the Rolex Datejust is that it doesn’t boast the bells and whistles of the Rolex Professional series – rather, it embraces simplicity, with its automatic date-changing tool and waterproof case among the most prominent features.
Because the Rolex Datejust was designed in 1945 as part of the brand’s 40th anniversary celebration, its core structure and aesthetic is built to be timeless. This is not a watch that Rolex wanted to launch as a great spectacle that would fade over time – the Datejust is a cornerstone in the formation and growth of a powerhouse brand.
Other hallmarks of the Datejust that are worth noting from a design perspective include the Cyclops lens that is positioned over the date window, the winding crown, and the anniversary Jubilee bracelet, which facilitates comfort as well as activity.
Why Is the Rolex Datejust So Popular?
To really understand what makes the Rolex Datejust such an integral part of any watch collection, it’s worth remembering the words spoken by founder Hans Wilsdorf upon the release of the model. He said:
“This is the pinnacle of watchmaking science. It encapsulates every discovery made to date.”
What makes the Rolex Datejust so impressive – and so popular – is the distinct lack of showmanship and grandeur, in favour of the elegant simplicity. From the automatic date-change window to the cyclops lens, the exceptionally accurate time telling, and the balance between the watch face, bezel, and bracelet, everything about this timepiece is built to withstand the test of time and wear.
Which is why, after it was released, the same formula was followed to create the Lady Datejust and other models of different sizes and finishes.
Of course, while reputation plays a role in establishing and building the popularity of certain timepieces, it is not the only thing that matters. Quality, the high level of craftsmanship, and the limited release of the Datejust have continued to feed demand in the decades since its first release. Even as the collection of Rolex Datejust watches has grown, limited supply has always outweighed demand to ensure that every model sells and retains its high value. This, alongside the fact that both vintage and more modern Datejust models are coveted across the market by collectors, means that there are very few Datejust timepieces that wouldn’t be instantly snapped up by a wide pool of buyers.
The Most Sought-After Datejust Models
With all that in mind then, what are some of the most sought-after Datejust models on the market?
Because the Datejust is constantly being reinvented and re-released with different material finishes and styles in mind, there are Datejust watches available that use diamonds, mother of pearl, and other materials to remain relevant.
Alongside the core materials, different watch-face colours are used and can be found in different collections. In fact, the Datejust is considered as Rolex’s most diverse collection – with the simple but elegant design lending itself to countless variables and iterations.
Some of the most popular and coveted include:
- The Rolesor models, which combine yellow gold with stainless steel and the iconic Jubilee bracelet with its two-tone finish
- The 16200 model, which has a complete stainless steel design and a simple, cool silver watch face with black dials
- The 18k yellow-gold Rolex Datejust, which is one of the flashiest watches in the full collection
- The 18k white-gold Rolex Datejust
- The linen dial Datejust, which is one of the more creative watches, which boasts a textured dial
One of the most noticeable things about the diversity in this collection is that there is a Datejust for everyone. From the understated luxury of a full stainless steel design to the bold brilliance of the yellow-gold Datejust, there is a Datejust for every buyer – from those who want to wear their timepiece out and about, to collectors who want to store their Datejust alongside other timepieces that have made horological history.
Finding a Rolex Datejust as a Watch Collector
It’s a known fact among watch collectors and luxury enthusiasts that the second-hand market is the only place to find iconic brands like Rolex – and even then, demand is high, but supply remains low.
When you find a reputable second-hand seller, be it a private seller or a luxury boutique with access to multiple models and different timepieces, it’s important to see and receive the correct authentication information. A good seller will offer a valuation and insight into the vintage and model that you’re interested in, and will also offer deals to sellers and collectors who want to trade another piece in for a Rolex Datejust.
All things considered, the Rolex Datejust is a classic for a reason – bringing quality and elegance to the market ever since its first release back in 1945. Since then, the designs and finishes have changed but the quality remains unmatched and highly sought after by watch collectors.
