Designer luxury goods have long been popular among the high-end consumer market, with jewellery one of the most popular accessories used to denote status and indicate wealth. You only have to look at the celebrity following garnered by some of the top brands to recognise how jewellery and accessory brands are part and parcel of what it means to be rich by today’s standards – but can the same be said about those looking for jewellery brands worth investing in?
While some rely on logos and wearable goods to symbolise their status, others focus on the intricacies of luxury brands in terms of their investment potential – and it’s the latter group we’re focussing on in this post.
Which jewellery brands should you invest in?
When considering the best jewellery brands to invest in, buyers need to approach the luxury market with an eye to both the long-term value of the pieces and the status of the brand within the broader high-end market. One of our two spotlight brands in this article is Cartier, owing not just to its longevity on the market (with the brand first launching its jewellery collection in 1847) but also its timeless and classic styles which have been made, remade, and rereleased on a regular basis.
The other brand we’re considering in this article is Van Cleef & Arpels, which boasts a very different approach to the luxury market, but which benefits from equal demand for Cartier and other well-known brands. Van Cleef & Arpels presents a more colourful array of pieces which, while following its own variations on timeless classics, are made to stand out and bridge the gap between refined luxury and nature’s wildest influences.
The history of Cartier
Cartier was founded by Louis Francois Cartier, who decided to take his apprenticeship in watchmaking and add his own creativity in terms of design flair and innovation – putting his skills to work in creating refined and elegant timepieces for the wealthy. His desire to create unique items for each client made him an instant success among the rich and famous in France, with commissions which gave him a leg up in his high-society connections.
Fairly soon, and in the decades since, Cartier became and remains today a brand synonymous with luxury, with the kind of high-quality craftsmanship and attention to detail that has solidified the brand’s success amid the modern and ever-growing market.
Is Cartier a worthwhile brand to invest in?
To look at the Cartier brand and collection of products today, it’s clear that an investment in a watch or piece of jewellery not only makes you part of an exclusive group of authentic Cartier owners but also a part of the brand’s immense history. Cartier is one of the oldest brands in the luxury market which is still as prominent and popular today as it was when it first launched and became established within the market – with the quality of products never wavering.
As is so often the case in the luxury designer market, the exclusive nature of authentic pieces drives prices skywards – making any purchase, brand new or second-hand, an excellent investment opportunity, whether you choose to use and wear the piece or maintain it to an excellent standard in order to retain and protect its value for resale.
Popular Cartier products to invest in
Some of the most popular Cartier products that you can buy and that are worth investing in include the iconic Cartier Love bangle and other matching products from the Love range, the Just un Clou range which is designed to replicate a nail wrapped around the wrist or finger, and the timeless and ever-classic Trinity pendant necklace with its woven ring design.
The history of Van Cleef & Arpels
Another brand known for its status as a luxury label beloved by the rich and famous, Van Cleef & Arpels boasts a broad celebrity following today – with fans including Elizabeth Taylor, Margot Robbie, Kate Middleton the Princess of Wales, and even Queen Consort Camilla.
A brand with its history firmly placed in the hands of the French, Van Cleef & Arpels was launched in 1906 when two families bound by marriage decided to combine their skills and experience in jewellery making and in precious stones. Inspired from the beginning by nature and with an eye to creating pieces which are both more colourful and more unique than what’s available on the market, the brand was and always has been incredibly influenced by culture and by exotic discoveries.
Is Van Cleef & Arpels a worthwhile brand to invest in?
When we consider what makes Van Cleef & Arpels special, it’s not just the unique designs and vibrant colours on display but also the rich history and innovative approach which makes each individual Van Cleef & Arpels piece instantly recognisable.
Both the brand name and the quality of the precious stones used in the different pieces play a role in bolstering the value of each piece, with the coveted nature of the brand again feeding a market where the demand more than exceeds the available supply. This drives the price of each piece higher on the resale market, making Van Cleef & Arpels a stable, popular, and extremely pretty investment for buyers to capitalise on.
Popular Van Cleef & Arpels products to invest in
By far, the most popular collection that the brand produces is the Alhambra collection. As the most recognisable and the most famous, owing to the four-leaf clover design and an array of different colours, an item from the Alhambra collection is a great investment that will always have a captive audience of buyers.
Provided you have the authentication and a high-level valuation to prove the quality of your piece, a Van Cleef & Arpels piece of jewellery should deliver an excellent return on your investment.
Where can I buy and sell my jewellery?
When buying and selling jewellery, it’s crucial that you approach a reputable company or experienced luxury goods handler who will value your item effectively and buy it for a fair price. The same is true when buying one of the aforementioned pieces or one from another luxury brand, with authentication the number one thing to look for to ensure you are getting a genuine piece.
For more information on buying and selling luxury jewellery, visit Love Luxury online or in store.